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Idea of
Management |
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¡@¡@Once
an owner of a gallery told Celia Huang, half-kidding,
that Metaphysical Art Gallery caters to the taste of the
public, but it is not really mainstream. This is the best
introduction to Metaphysical Art Gallery.Ten years ago, before Celia was encouraged by her friends
to open up an art gallery, she has had experiences in
the art gallery business. Before she threw herself into
the world of art, she was a copywriter in advertising.
But she couldn't get rid of her ideal she had when she
was in high school, and now, she's been in art business
for more than seventeen years.
¡@¡@Recalling her first days in art business, Celia is grateful
that she has had a chance to learn from many of today's
most prestigious art galleries in Taiwan: Lee Ya-Li, the
owner of Lung Men Art Gallery, is always revered by Celia.
Crown Art Center allowed her a lot of space to develop
her potential; Celia has always appreciated Ping Hsin-Tao
for leading her into art business. Hanart TZ Gallery's
Chang Song-Jen has shown international vision, which has
been a great stimulus to Celia and caused her to so some
introspect on her own future. Now when she looks back
on those days, she says, " Actually I am very fond
of the way art galleries were run a decade or so ago,
when people simply came to art galleries to appreciate
art and were able to take pleasure in art completely."
Today, she still believes that running an art gallery
is not only about art, but also about conscience.
¡@¡@At first Celia established her gallery on Ren-Ai Road.
Her gallery was named Magnet Art Gallery because Celia
hoped to build up a gallery that could "feel and
express." She moved her gallery to Apollo Building
in 1992 when she also changed the name of the gallery
to Metaphysical Art Gallery due to its repetition with
a clothing retail.
¡@¡@In order not to deteriorate Magnet Art Gallery, Celia
has always prioritized the ethics between the gallery
and the artists, and has always abided by the rule of
not disturbing their original collaborations. On this
premise, she had to look for artists who did not have
contracts with other galleries. "It was very difficult
discovering every artist I work with now," recalled
Celia. Take Wang Pan-Youn, who hides himself in Yi-Lan
and who is known for his lofty spirit. He never let people
see his works easily and Celia had to travel a long distance
to visit him just to see the works of this lonely artist.
Finally when she sat down, Wang would go back to work
on his paintings. Out of curiosity, Celia would walk in
his studio to observe how he painted, but Wang, who was
not accustomed to being watched while working, would take
her out of the studio. Celia would always find her way
back again and again. "I'm probably one of the very
few people who didn't know how to behave known by Pan-Youn."
Said Celia. She can still remember how Wang brushed blue
on the canvas. That kind of blue was profound; and it
was the watercolor paint called "Over the Sea."
¡@¡@Finally during this visit, Celia was able to receive
Wang's consent to work with her though there were several
difficulties afterwards. It is still true that if one
wants to be recognized by an artist, he has to do it with
his sincerity. This is the one and only way to establish
a long-term cooperation with an artist. After several
times of collaboration, mutual trust and reliability between
Wang and Metaphysical Art Gallery was set up. As for Winland
Kuo, " it all started with we both being cheated
by an agent." Celia said.
¡@¡@What attracts Celia the most in these artists is their
distinct characteristics. She works with artists from
old to young generations including Wang Pan-Youn, Chen
Ci-Kwan, Winland Kuo, Jang Tarng Kuh, Lin Chung-Hsin.
She thinks that it takes at least five years to foster
the image of an artist. "You can make someone famous,
it's hard to substitute his style once it's set."
To Celia, the style of these artists is irreplaceable.
If someone is to ask which way is Metaphysical Art Gallery
heading for, the way she runs it is enough answer the
question.
¡@¡@To recollect how far Metaphysical Art Gallery has come,
Celia first made Chen Te-Wang's oil panting and sketches
known, and introduced exhibitions that took place on the
Internet. After moving to Apollo Building, the opening
exhibition was "Road of Art", which offered
a way track down Taiwan's art development. This exhibition
covered artists from old, middle and young generations
and displayed the course of art exhibitions in Taiwan.
¡@¡@Aside from individual exhibitions, Celia loves holding
exhibits according to different themes in Metaphysical
Art Gallery. This kind of exhibition is full is characterized
by its creativity and thus ca always bring Celia a sense
a achievement, which is why she never gets tired of it.
After all these years she has had some unforgettable experiences.
Exhibitions such as "One Century Golden City in the
Mountains (1890-1993)--People, History and Scenery in
Jiufen", "Facial Expressions-Subconsciousness",
"Chronicles of Tamsui Art--Home of Beautiful Poems
(1910-1991)", "The Last Train Station--A Tour
to Taiwan's Old Stations", and "Between Generations--Models
of Master-and-Apprentice Relations in Taiwan Art History",
are all rich in her indescribable feelings. In "Chronicles
of Tamsui Art--Home of Beautiful Poems (1910-1991)",
the exhibit held by Pan Hsiao-Hsia and her joint effort,
Tamsui is presented by poetry and paintings. Tamsui in
black-and-white pictures is no longer there; Tamsui shown
in paintings is beautifully natural. Different essence
of Tamsui is presented. But today, even if the Tamsui
MRT has brought people back to Tamsui, we can still feel
the slight sorrow when Tamsui in our memories is fading
little by little.
¡@¡@Celia and Pan Hsiao-Hsia went through repeated discussions
for this exhibition. Caught up in the struggle between
ideal and reality, they had to go through this dilemma
together, and they did. This exhibition was accompanied
by a Tamsui singer's performance, storytelling over tea,
Tamsui's songs and poems and forums. This success led
her to looking for more interesting topics. "It is
always exhausting to hold this kind of thematic exhibitions,
but when I can see my ideals being realized by my own
hands little by little everything is worthwhile."
Celia said.
¡@¡@Artist who work with Celia are always also her personal
friends. "Running this gallery has helped me made
a lot of friends." Smiled Celia. In her opinion,
it is natural to start the collection and continue in
this market since Taiwan art history has only about one
hundred years. This idea is reflected in her gallery's
operation, where customer service is always stressed and
good reputation is prioritized. She often tells her employees,
" We don't have the luxury to apologize."
¡@¡@As for the future, considering the art market today,
Celia has no intention in speeding up her pace. "Cultivate
deeper relations with the artists we have today is what
I think is appropriate for Metaphysical Art Gallery at
present." She says. Just because her art gallery
business is a combination of her interest, ideal and career,
when asked about how she runs her gallery with, she answered
"probably with my willingness to interact with my
friends." |
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From "The
Artist" magazine, No. 295, Dec. 1999 |
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